About us

ACE is an extremely customer centric Real Estate company that work with extreme passion and perfection to create excellence in all its projects. We believe in earning customer’s smile and trust more than the anything else by continuously exceeding our customers’ expectations. We work really hard to turn our customer’s dream in to reality.

ACE was founded in 2007 and is currently operational in Goa. We are soon coming up with our projects in Mumbai and Lucknow. Our philosophy of “Achieving Continuous Excellence has enabled us to win the trust of our customers and investors resulting in our unprecedented growth in a span of only 4 years. Started with a meager capita of 1 crore in 2007, our current and upcoming projects are worth Rs. 450 crores today.





Our Mission

To be the most respectable Real Estate Company around the world.

Our Vision

To create market leadership in the real estate vertical by creating an unparalleled customer experience through

* Proficient People
* Robust Processes
* Cutting Edge Technology
* Top of the Line Infrastructure

CEO and Founder Director

Anurag UpadhyayAnurag Upadhyaya is a serial entrepreneur and is a Co-Founder and CEO of ACE Projects. He Co-founded Ace Projects in 2007 with a meager capital of 1 crore and in a span of less than four years the company has current and upcoming projects worth 450 crores.

ACE is his dream of creating an exceptionally delightful customer experience in the real estate industry. He holds the key responsibility of providing direction, forming strategies and executing them for the ongoing expansion of the company.

Anurag is also the CMD and founder director of “Customer First”, a real estate marketing company and is responsible for providing direction and forming strategies for the ongoing expansion of the company.

He has an overall experience of 14 years in Contact Center Management, Customer Service and Real Estate. He is a pioneer of Customer Life Cycle Management and has managed very large scale BPO operations in Sales, Customer Service & HR Service domains. He has in-depth exposure of Telecom, BFSI, Insurance & Real Estate Verticals.

He is a young achiever and started his career with ATS services at enrty level and in a span of less than two years he became the youngest call centre unit head at “ORION DIALOG”, which was one of the largest domestic call centre at that time. He has also managed one of the largest domestic customer service account in India, having strength of around 4000 people, for Vodafone during his last assignment at AEGIS Global.

He holds a Master Degree in Computer Science from Kurukshetra University.

CMD and Founder Director

Lokesh VasonLokesh Vason is a serial entrepreneur and is the Chairman and Co-Founder of ACE Projects. He Co-founded Ace Projects in 2007 with a meager capital of 1 crore and in a span of less than four years the company has current and upcoming projects worth 450 crores. Lokesh has been instrumental in envisioning the success path for Ace Projects.

He believes in continual self improvement for a delightful and complete “ACE” experience for the customers.

His expertise lies in exploring hidden opportunities in existing and upcoming business verticals and creating an extreme business value proposition by extensive evaluation , optimizing investments and eliminating unwarranted business risks.

Lokesh is also a founder director of “Customer First”, a real estate marketing company and is responsible for providing direction and forming strategies for the ongoing expansion of the company.

He is a young achiever and has an extensive experience of 11 years in supply chain management in apparel export and Real Estate. He started his entrepreneurial walk at an early age of 25 years by establishing India Liaison offices of some of the most renowned fashion Labels in Europe like Armani Jeans, Pinko, Roberto Cavalli, Cellyn b, Petrizia Pepe, and many more.

He is a post graduate in Fashion & Management from India’s most prestigious design and fashion school NIFT (National Institute from Fashion Technology), New Delhi.

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