About us

At ACE, our values create contexts for our thoughts and actions and empower us to achieve our goals.


To us Integrity means doing something that we said we will do and doing it at a time we said we will do it. Integrity is our most valuable asset and it guides us to keep our promises and commitments to win our customers' trust and respect.

Forward Thinking

We are a group of honest individuals who believe extraordinary outcomes are the result of uncommon and inquisitive thinking and open collaboration.


We deliver the greatest net positive impact for all. We take accountability for driving to a positive purpose. We behave in a balanced, thoughtful manner that considers every aspect and outcome of our business decisions. We operate as responsible corporate citizens.


We believe the networked world enables limitless possibilities. We strive to be extremely proficient in all aspects and create solutions that are economical and extreme value for money and that transform possibilities into realities.

Our Mission

To be the most respectable Real Estate Company around the world.

Our Vision

To create market leadership in the real estate vertical by creating an unparalleled customer experience through

* Proficient People
* Robust Processes
* Cutting Edge Technology
* Top of the Line Infrastructure

CEO and Founder Director

Anurag UpadhyayAnurag Upadhyaya is a serial entrepreneur and is a Co-Founder and CEO of ACE Projects. He Co-founded Ace Projects in 2007 with a meager capital of 1 crore and in a span of less than four years the company has current and upcoming projects worth 450 crores.

ACE is his dream of creating an exceptionally delightful customer experience in the real estate industry. He holds the key responsibility of providing direction, forming strategies and executing them for the ongoing expansion of the company.

Anurag is also the CMD and founder director of “Customer First”, a real estate marketing company and is responsible for providing direction and forming strategies for the ongoing expansion of the company.

He has an overall experience of 14 years in Contact Center Management, Customer Service and Real Estate. He is a pioneer of Customer Life Cycle Management and has managed very large scale BPO operations in Sales, Customer Service & HR Service domains. He has in-depth exposure of Telecom, BFSI, Insurance & Real Estate Verticals.

He is a young achiever and started his career with ATS services at enrty level and in a span of less than two years he became the youngest call centre unit head at “ORION DIALOG”, which was one of the largest domestic call centre at that time. He has also managed one of the largest domestic customer service account in India, having strength of around 4000 people, for Vodafone during his last assignment at AEGIS Global.

He holds a Master Degree in Computer Science from Kurukshetra University.

CMD and Founder Director

Lokesh VasonLokesh Vason is a serial entrepreneur and is the Chairman and Co-Founder of ACE Projects. He Co-founded Ace Projects in 2007 with a meager capital of 1 crore and in a span of less than four years the company has current and upcoming projects worth 450 crores. Lokesh has been instrumental in envisioning the success path for Ace Projects.

He believes in continual self improvement for a delightful and complete “ACE” experience for the customers.

His expertise lies in exploring hidden opportunities in existing and upcoming business verticals and creating an extreme business value proposition by extensive evaluation , optimizing investments and eliminating unwarranted business risks.

Lokesh is also a founder director of “Customer First”, a real estate marketing company and is responsible for providing direction and forming strategies for the ongoing expansion of the company.

He is a young achiever and has an extensive experience of 11 years in supply chain management in apparel export and Real Estate. He started his entrepreneurial walk at an early age of 25 years by establishing India Liaison offices of some of the most renowned fashion Labels in Europe like Armani Jeans, Pinko, Roberto Cavalli, Cellyn b, Petrizia Pepe, and many more.

He is a post graduate in Fashion & Management from India’s most prestigious design and fashion school NIFT (National Institute from Fashion Technology), New Delhi.

Privacy Policy

Ace Projects is committed to ensuring your privacy. We wish to assert that any "personal information" that you may share with us through the medium of this website will be considered completely confidential and shall not be sold to any third party without your explicit consent.

Your Personal Information
"Personal Information" is any data that identifies you. Personal information may include your name, current and previous addresses, telephone number, email address or any other contact information.

How We Use Personal Information
As a general practice, no Personal Information is collected about a visitor to the website, apart from the personal information submitted by the visitor himself/herself. We shall use such Personal Information for the purpose for which you share it with us. However, at times, certain information may be collected from you when you visit the website. Such information is used to measure the number of visits, average time spent on the website, pages viewed etc. This gives us an idea of which parts of our website users are visiting, in order that we may improve the content to offer you better services.

Contact Us
If you have any questions about this privacy statement, the practices of this website, or your dealings with this website, you can contact us through the Contact Us page. We welcome your questions and suggestions about our Privacy Policy. However we reserve the right to amend or modify this privacy statement at any time and in response to changes in privacy legislation.

Terms and Conditions

All content and materials of this web site are protected by copyrights, trademarks or other proprietary rights and laws. Unauthorized copying, reproduction, republishing, uploading, downloading, posting, transmitting or duplicating of any of the material is prohibited.

Use of the Website
Your use of the web site represents your agreement to comply with all terms, including notices, of this site. Ace Projects reserves the right to change these terms at any time and your use is subject to the changes. If you do not accept these terms, do not use this web site. Use or reproduction of the content or materials for any purpose not expressly permitted is prohibited. Ace Projects reserves the right, in its sole discretion, to terminate your access to all or part of this site, with or without notice.

All materials, information and services included in or available through this site are provided "as is" and "as available" for your use. Ace Projects disclaims all warranties of any kind, either express or implied. We not warrant that the content of this web site is accurate, reliable or correct; that this web site will be available at any particular time or location; that any defects or errors will be corrected; or that the content is free of viruses or other harmful components.

Limitation of Liability
Ace Projects shall not be liable for any direct, indirect, punitive, incidental, special or consequential damages that result from the use of, or inability to use, this site. This limitation applies whether the alleged liability is based on contract, tort, negligence, strict liability or any other basis, even if Ace Projects has been advised of the possibility of such damage. In jurisdictions that do not allow the exclusion or limitation of incidental or consequential damages, liability shall be limited to the extent permitted by law.